PERSUASION CENTRED DESIGN: How you can increase conversion for your business

Presenter:     Rob Stevens

Date:               Monday the 9th July 2007           

Time:              6:30pm

Place:             Bunnyfoot Studios

What was this one about?

Once you could target your ‘average’ consumer and success would follow. Business today forces you to not only explain to your consumers what the products benefits are for them but also address each consumer’s individual motivations.

Rob Stevens introduces a proactive approach to addressing customers’ needs using behavioural segmentation. Traditional forms have tended to focus on defining your ‘average’ consumer, ultimately this means that you are talking to no-one in particular. Persuasion centred design accepts that each of your consumers have different needs, motivations and time available. Rob shows how you are able to position your company to encompass all of these differing needs leading to happy customers, high conversion rates and ultimately a successful business.